A lot of people wonder how to start a digital product business and grow it organically. Here’s my take on it.
One of the biggest challenges with selling digital products is that there’s nothing physical—no actual item to hold. All you really have is that shiny little “Buy Now” button.
To succeed, you need two key things:
- A product that your target audience is excited enough about to actually buy.
- A way to encourage those buyers to spread the word and bring in more customers.
Should You Create an Ebook or a Video Course?
Which is better—an ebook or a video course?
Personally, I prefer video courses. They’re more engaging and, honestly, more fun to create. But at the end of the day, it depends on what works best for your audience and the type of content you’re offering.
If you’ve got a solid product idea, here are some steps to get your business off to a strong start:
1. Build a Brand That’s Both Professional and Personal
When selling digital products, your personal brand is one of your biggest assets. People need to trust you before they’ll buy from you. So, create a professional, credible image—but don’t be afraid to show some personality. Being real and relatable helps build trust and makes people feel connected to you.
2. Get Your Product in Front of the Right Audience
Once your brand is solid, it’s time to promote your product. But instead of randomly posting everywhere or throwing money at ads, take a step back and think: Who is my ideal customer? Where do they hang out online?
For example, if you’re targeting stay-at-home moms, they’re probably spending more time on Facebook groups or Pinterest than on LinkedIn or Twitter. Focus your efforts on platforms where they’re already active, and you’ll get much better results.
3. Make Buying As Easy As Possible
If you want people to buy, don’t make them jump through hoops.
Your website or sales page should clearly explain what your product is, how it helps, and why they should care. Add testimonials or reviews from happy customers so potential buyers see proof that it works. And most importantly, use clear calls to action (CTAs) so visitors know exactly what to do next—like “Click here to get started.”
Making the buying process simple and seamless will boost your sales and set you up for long-term success.
